How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.
Fear, Trust, and AI
August 17, 2023
Tag Archives: keith yazmir
The Smartest, Stupidest, + Savviest Messages of 2022
June 12, 2023
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
The 3 Themes of the Midterm Elections
November 16, 2022
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
You Need a Personal Messaging Strategy
November 16, 2022
President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.
How to Change Someone’s Mind
October 25, 2022
President Lee Carter, CEO Michael Maslansky, and Partner Keith Yazmir highlight what it means to practice active empathy; the need for understanding your audience, especially if you don’t agree with them; and how successful empathy can drive growth for your company.
Differentiation: How You Stand Out From Competition
October 25, 2022
Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.
Your Audience is Always Right
October 25, 2022
President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, why certain messages resonate (and don’t), and share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.