In the season finale of HearSay, we discuss the language moments that defined politics, culture, and business in 2024 and what they might mean for 2025.
The Language Moments of 2024
December 22, 2024
Tag Archives: keith yazmir
From Buzzwords to Meaning
December 10, 2024
In this episode of HearSay, Lee Carter, Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it’s important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success.
LIVE: Lessons from the 2024 Campaign Trail
November 21, 2024
This special live episode of HearSay will help you make sense of the election so you can thrive in these post-election days, with lessons from both sides that you can leverage for your own work.
Navigating Innovation: Selling the new in tech and beyond
May 23, 2024
In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today’s dynamic market landscape.
Fear, Trust, and AI
August 17, 2023
How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.
The Smartest, Stupidest, + Savviest Messages of 2022
June 12, 2023
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
The 3 Themes of the Midterm Elections
November 16, 2022
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
You Need a Personal Messaging Strategy
November 16, 2022
President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.
How to Change Someone’s Mind
October 25, 2022
President Lee Carter, CEO Michael Maslansky, and Partner Keith Yazmir highlight what it means to practice active empathy; the need for understanding your audience, especially if you don’t agree with them; and how successful empathy can drive growth for your company.
Differentiation: How You Stand Out From Competition
October 25, 2022
Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.