A Q&A with LJ Coady and Zephron Lester, two Associate Language Strategists who joined m+p on the very same day and who both recently celebrated their one-year anniversary.
Employee spotlight: In their own words
October 14, 2026
Tag Archives: maslansky and partners
Winning Arguments without Losing Friends… with Jessica Tarlov
September 17, 2026
Ever walked into a room where everyone disagrees with you—and had to stay calm, stay credible, and still get your point across? That’s Jessica Tarlov’s job every single day. As the lone liberal voice on Fox News’s The Five, she’s mastered something most communicators only talk about: how to argue without alienating, and disagree without disconnecting.
In this episode, Michael sits down with Jessica to unpack the strategy behind her new book, “I Disagree: Winning Arguments Without Losing Friends.” They dig into why data alone rarely changes minds, why “empathy before education” beats facts-first every time, and why staying calm under fire is its own kind of communication superpower. Whether you’re managing a boardroom debate or a Thanksgiving table blowup, Jessica’s playbook works. Because the goal was never to win the argument—it’s to open the door.
Our New President Reflects and Looks Forward
September 15, 2026
Keith Yazmir, a founding partner of maslansky + partners, is stepping into the role of president. It’s a natural evolution for someone who has helped shape the firm’s work, culture, and industry relationships for two decades. To mark this new chapter, we sat down with him for a chat about what first brought him here, what keeps him energized, and why the firm’s founding principle – “It’s not what you say, it’s what they hear” – matters today more than ever.
How the right language can convince skeptics to support corporate climate action
September 11, 2026
Our friends at Center for Climate and Energy Solutions (C2ES) released a new report, “Consumer Attitudes on Corporate Climate Action: Insights for Today’s Business Environment,” in partnership with m+p and Potential Energy Coalition. The report provides an in-depth analysis of public understanding of and expectations for corporate climate action. Results from the survey were shared in this piece from Trellis (formerly GreenBiz).
FiercePharma.com: Omnicom PR consultancy injects new leadership into pharma push
September 9, 2026
Thanks to Fierce Pharma for their coverage of our leadership growth and expansion in the pharma/healthcare space. Above all, these moves reflect our commitment to doing exceptional work for our clients, every single time.
Employee Spotlight: In Their Own Words
July 1, 2026
In Their Own Words is our Q&A feature, where we sit down with a member of the m+p team to talk about their path to this work, what keeps them inspired, and a few things that might surprise you. No corporate bios. No rehearsed talking points. Just real people, real stories, and — naturally — really good words.
Employee Spotlight: In Their Own Words
May 20, 2026
In Their Own Words is our Q&A feature, where we sit down with a member of the m+p team to talk about their path to this work, what keeps them inspired, and a few things that might surprise you. No corporate bios. No rehearsed talking points. Just real people, real stories, and — naturally — really good words.
Employee Spotlight: In Their Own Words
April 6, 2026
In Their Own Words is our Q&A feature, where we sit down with a member of the m+p team to talk about their path to this work, what keeps them inspired, and a few things that might surprise you. No corporate bios. No rehearsed talking points. Just real people, real stories, and — naturally — really good words.
The Art & Science Behind Language that Works
March 6, 2026
What if your communication strategy was less about intuition and more about evidence? At maslansky + partners, our linguists treat language the way scientists treat any phenomenon: we look for patterns, form hypotheses, and test them rigorously.
In this thought piece, Kat Starcevic and Alannah Connolly explore how combining linguistic rigor with real-world communication challenges—from healthcare to genomics—transforms the way organizations build trust, bridge gaps, and move audiences to action. Because when you approach language as both an art and a science, something magical happens.
Reformulate or Hold the Line? How to Talk About Ingredients in the MAHA Era
March 3, 2026
If you work in food and beverage right now, you don’t need another explainer on the Make America Healthy Again (MAHA) movement. You’re living it.
A year or two ago, you might have called it fringe. Today, it’s shaping regulations, rattling supply chains, and driving what ends up in shoppers’ carts. Consumers are reading labels more closely than ever. Politicians on both the left and right are suddenly food reformers.
This isn’t just about what’s in your products. It’s about how you talk about what’s in your products. Because right now, one word on a package or in a CEO quote can mean a lawsuit, a boycott… or a breakthrough.
Here’s some practical guidance for how to talk about ingredients in this new era.