There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
Lessons for Business from Political Language Strategy
November 15, 2022
Tag Archives: message development
So what is Language Strategy? It’s Not What You Say, It’s What They Hear.
September 13, 2022
Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.
Ben Feller, Acclaimed Storytelling Strategist and Former AP Chief White House Correspondent, Joins Maslansky + Partners In Top Leadership Role
May 26, 2022
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.
maslansky + partners Hires Jaime Hodges, PhD as Senior Vice President, Head of Quantitative Research
February 10, 2022
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that it has hired Jaime Hodges, PhD as its Senior Vice President and Head of Quantitative Research.
3 Key Aspects of Developing and Testing Your Message
February 9, 2022
Whether you’re looking to improve reputation, navigate a crisis, or differentiate a product, keep in mind these tenets in your message development.