In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today’s dynamic market landscape.
Tag Archives: podcast
The Price of Life: Shifting Perceptions of Pharmaceuticals
In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry’s enduring reputation struggles and propose strategies for reshaping the industry’s narrative.
The Language of the Candidates
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead.
The Real Cost of Corporate Speak
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
Framing an Organization’s Mission with Theirworld
Lee Carter, Ben Feller, Will Howard, and podcast guest Justin van Fleet from Theirworld talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.
3 Ways to Create Distinction for Your Company
Sometimes the only difference between you and your competition is language. But how do you create the unique language that’ll change the game for you and help you win in the marketplace?
Succeed with Responsible Business
You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.
The LVIII Superbowl Ads
Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They debate which ads truly stood out, not just in terms of popularity but in their messaging impact.
What Would You Have Said: Boeing
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.
Language Moments of 2023
In this episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.