Tag Archives: podcast

How to Sell a Value-Backed Mission

June 12, 2023

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.

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The 3 Themes of the Midterm Elections

November 16, 2022

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.

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You Need a Personal Messaging Strategy

November 16, 2022

President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.

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You Win the Debate by Framing the Debate

October 25, 2022

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to talk about the value of personalization, why keeping it simple in your messaging gets you further, and what the idea of credibility and plausibility mean in a post-truth era.

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How to Change Someone’s Mind

October 25, 2022

President Lee Carter, CEO Michael Maslansky, and Partner Keith Yazmir highlight what it means to practice active empathy; the need for understanding your audience, especially if you don’t agree with them; and how successful empathy can drive growth for your company.

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Differentiation: How You Stand Out From Competition

October 25, 2022

Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.

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