Tag Archives: responsible business

How the right language can convince skeptics to support corporate climate action

September 11, 2026

Our friends at Center for Climate and Energy Solutions (C2ES) released a new report, “Consumer Attitudes on Corporate Climate Action: Insights for Today’s Business Environment,” in partnership with m+p and Potential Energy Coalition. The report provides an in-depth analysis of public understanding of and expectations for corporate climate action. Results from the survey were shared in this piece from Trellis (formerly GreenBiz).

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Pharma’s Reputation is on the Line—MAHA Moms are the Wake-Up Call

July 2, 2025

The “MAHA” (Make America Healthy Again) movement is no longer fringe—it’s mainstream. What started as a handful of so-called “anti-vaxxers” has exploded into a nationwide force that no healthcare communicator can afford to ignore. And it’s fundamentally reshaping how Americans think about health, wellness, and trust in medicine. If you’re in pharma communications, understanding the motivations, fears, and influence of the MAHA movement isn’t just important—it’s essential. Lee Carter shares four key steps for pharma companies to engage more productively with the MAHA movement and the public at large.

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Succeed with Responsible Business

February 15, 2024

You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.

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