Rebuilding excitement in the wake of the Windows Vista operating system debacle.
Following the disappointing reception of Microsoft’s previous operating system, the company had one chance to get the Windows 7 launch messaging right. And they came to maslansky + partners to help.
The team was focused on the extensive list of new features they hoped would appeal to increasingly tech-savvy audiences.
But on an emotional level, business and consumer audiences were craving the basics: better reliability and navigation. In short, they were looking for their own idea of what makes a great operating system.