INSTEAD OF A SAFER OR
THE WORLD’S MOST
Stand out from the competition: Boosting Waymo from laggard to leader of the driverless car revolution.
But first, Waymo needed to rise above fears of autonomous cars like no competitor had.
No matter how many accidents are caused by drunk, drowsy, or distracted drivers, people believe they are better and safer drivers than machines.
Instead of calling Waymo a safer or better driver, we shifted to the world’s most experienced driver. This put the focus on Waymo’s millions of miles of testing and real-world experience, building confidence in their technology and propelling them ahead of competitors.