WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
HearSay
Inside Voice: How Companies Are Navigating DEI Internally
Internal comms and HR teams are facing real challenges around DEI, as words like “diversity” and “equity” come under scrutiny. How can companies navigate the tension between staying true to their values and adjusting their language? In this episode, we explore the evolving role of language in business–and what happens when companies change course, stay firm, or try to find middle ground.
Insights
Companies are Afraid to Talk About Climate Action. They Shouldn’t Be.
Sustainability leaders at some of the world’s largest companies are scared. They feel there’s no safe way to communicate about climate and environmental issues in today’s supercharged political environment. Michael Maslansky argues otherwise in this provocative piece. Instead of avoiding the issue, retreating from past positions, or scaling back communications, he believes there’s a real opportunity right now for companies to be environmentally responsible—if they get their message right.