Slide 1

Work We've

Done

Drive enrollment in crowded space: Speaking the language of customers to make a product stand out.

Slide 2

From better coverage for affluent customers > To we look for ways to say yes

Slide 3

Stand out in the driverless car revolution: From safer driver > To The world's most experienced driver

Connecting an iconic brand with contemporary tastes for healthier choices

Launching a new product that nobody wanted

Rebuilding confidence after an epic failure

Launching Zoetis, Pfizer’s $4.3B spin-off