Slide 1

Work We've

Done

Drive enrollment in crowded space: Speaking the language of customers to make a product stand out.

Slide 2

From better coverage for affluent customers > To we look for ways to say yes

Slide 3

Stand out in the driverless car revolution: From safer driver > To The world's most experienced driver

Creating a new narrative to drive funding.

Standing out as a leader and driving an important conversation about implicit bias

Protecting the brand after a high-profile product failure: From telling to showing

Boosting Waymo from laggard to leader of the driverless car revolution