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Changing the Conversation about the Affordable Care Act

m+p partner Lee Carter discusses the Affordable Care Act on FOX News’s Strategy Room with Gregg Jarrett. Carter pulls from her communications expertise to lay it straight: Obamacare is a reality, no longer something to tout as a partisan issue to gain favor with the public. Instead of asking “What did Obama do wrong?” ask “What does this mean for the American people?”

Our language recommendation: when discussing the ACA, it’s time to focus on tangible benefits to Americans—not on party lines.