1.13.2026

There’s one word CFOs avoid saying. Michael Maslansky has some thoughts about that.

When CFO Brew needed expert insight into why financial leaders avoid certain language during economic uncertainty, they knew exactly who to call: our CEO, Michael Maslansky. Michael was recently quoted in this interesting article about challenging economic conditions and the dreaded “R word.”

CFOs face an impossible balancing act: communicate honestly with shareholders while protecting stock prices, avoiding market panic, and—increasingly—steering clear of political controversy. Every word matters. Every word moves markets.

This is why leading publications, media outlets, and companies from various sectors consistently seek out Michael and our team at maslansky + partners. Because in today’s complex business environment, language isn’t just communication—it’s strategy. We specialize in finding exactly the right words to maximize message effectiveness. We know how language shapes perception, drives behavior, and moves audiences to act. That’s Language Strategy.

Check out Michael’s comments and perspective in the CFO Brew article. Just click on the image above.

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