Lee Carter on FoxNews.com: key takeaways from the VP debate
Lee Carter
10.3.24
Vance and Walz didn’t sway undecided voters. In this piece for Fox News, Lee Carter shares 2 things campaigns must do to close the deal.
The vice-presidential debate offered a refreshing change from the combative tone that has plagued our political discourse in recent years. While that was a relief for many viewers, did either candidate do enough to change any votes? Despite pundits highlighting the strengths of the two VP candidates, last week’s debate ultimately had little impact on undecided voters. Lee Carter shares analysis and takeaways from her live focus group in this piece for FoxNews.com.
Language matters, in elections… and everywhere.
Carter is president of maslansky + partners, the leader and creator of Language Strategy, the singular discipline of finding exactly the right words to make audiences listen, care, and act. Her primary focus is driving behavior change through the effective use of language, and her work makes a big impact on how winning organizations communicate, from Fortune 500 companies to trade associations to nonprofits around the world. The author of “Persuasion: Convincing Others When Facts Don’t Seem to Matter,” she is a regular contributor on Fox, Yahoo Finance, CNN, and other outlets, providing unique insights into business news and U.S. politics. Rather than traditional polling, she analyzes voters’ emotional responses to understand voter engagement and sentiment. Carter’s work is built on the premise that it’s not what you say that matters, it’s what they hear — and she ensures clients are heard exactly as they intend. That is how you win.
Media Contact
maslansky + partners
Lee Carter
President, Partner
Phone: 571-641-1856
Email: [email protected]
