As language strategists, we know that framing matters. The way you talk about something has the power to shape how people perceive it. And right now, only one candidate is framing the election in terms that matter most to voters – and it’s working.
Lee Carter has captured the mood of the country as it relates to Taylor & Travis in a compelling new piece, “The Taylor Swift Effect.” Read how America’s newest high-profile romance just might be reflecting the worst of American politics.
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
The one who frames the debate, wins the debate. And, right now there is only one candidate who is framing the debate in terms that matter most to voters.
There’s so much movement, so much talk, and so much concern around the rapid surge of Artificial Intelligence (AI) into every area of our lives. There’s rarely a day when we don’t hear some new report about the groundbreaking impact – and potential danger – of this technology.
We’ve built a database of more than 600 statements and communications to help our clients successfully engage with their customers, employees, and investors during this time.
Companies are increasingly told they have to respond right away in a crisis. But there’s still a right and a wrong way to do it. GE isn’t quite getting it right.
Today’s CEOs face a much more volatile and dynamic universe of internal and external stakeholders and are increasingly caught in the middle – forced to choose a side. In this new era, the public and media will increasingly look to CEOs to voice their positions on a widening range of issues.
Facts are important, but to win consumers over, you must appeal to their emotions. That means meeting them where they are and opening the door for more authentic conversations.
Language in polling matters. Saying “welfare” versus “assistance for the poor,” for example, can elicit drastically different reactions even if they mean the same thing. Lee Carter talks with Fox and Friends about how phrasing can significantly impact the results of polls.
