The one who frames the debate, wins the debate. And, right now there is only one candidate who is framing the debate in terms that matter most to voters.
Frame the Debate, Win the Debate
September 26, 2023
Author Archives: Lee Carter
AI Goes to Capitol Hill
May 17, 2023
There’s so much movement, so much talk, and so much concern around the rapid surge of Artificial Intelligence (AI) into every area of our lives. There’s rarely a day when we don’t hear some new report about the groundbreaking impact – and potential danger – of this technology.
The pulse of the Covid Conversation: What’s being communicated now?
May 16, 2020
We’ve built a database of more than 600 statements and communications to help our clients successfully engage with their customers, employees, and investors during this time.
GE: When emotion gets the best of you
August 22, 2019
Companies are increasingly told they have to respond right away in a crisis. But there’s still a right and a wrong way to do it. GE isn’t quite getting it right.
Starbucks’ sensitivity training, the right move or too much?
May 28, 2018
Today’s CEOs face a much more volatile and dynamic universe of internal and external stakeholders and are increasingly caught in the middle – forced to choose a side. In this new era, the public and media will increasingly look to CEOs to voice their positions on a widening range of issues.
Why PR Should Focus on Emotion
November 3, 2017
Facts are important, but to win consumers over, you must appeal to their emotions. That means meeting them where they are and opening the door for more authentic conversations.
Lee Carter Illustrates the Power of Words with Polling Data
November 9, 2015
Language in polling matters. Saying “welfare” versus “assistance for the poor,” for example, can elicit drastically different reactions even if they mean the same thing. Lee Carter talks with Fox and Friends about how phrasing can significantly impact the results of polls.
Changing the Conversation about the Affordable Care Act
February 27, 2015
On FOX News’s Strategy Room with Gregg Jarrett, Lee Carter lays it straight: Obamacare is a reality, no longer something to tout as a partisan issue to gain favor with the public.
The Goldilocks Syndrome: How Americans React to Women Leaders
July 21, 2014
Women leaders don’t have it easy. Be too ambitious and you’re seen as calculated. Too passionate and you’re overly emotional. But when it comes to breaking through, women should use their stories and be true to themselves.