The pharmaceutical industry has had its ups and downs over the past few years, with moments of great success and moments of real challenge. Based on years of experience, we’re sharing some of the key steps pharma companies can take to shift perceptions and begin to rebuild trust.
As language strategists, we know that framing matters. The way you talk about something has the power to shape how people perceive it. And right now, only one candidate is framing the election in terms that matter most to voters – and it’s working.
Lee Carter has captured the mood of the country as it relates to Taylor & Travis in a compelling new piece, “The Taylor Swift Effect.” Read how America’s newest high-profile romance just might be reflecting the worst of American politics.
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
The one who frames the debate, wins the debate. And, right now there is only one candidate who is framing the debate in terms that matter most to voters.
There’s so much movement, so much talk, and so much concern around the rapid surge of Artificial Intelligence (AI) into every area of our lives. There’s rarely a day when we don’t hear some new report about the groundbreaking impact – and potential danger – of this technology.
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
Schools aren’t just institutions of learning. They’re businesses fighting for customers. And that makes it important to know what you’re communicating – and using the right language. Here are 3 tips for communicating effectively about your school and the value it provides.
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
