Mamdani didn’t win because New York suddenly fell in love with socialism. He won because he captured something every politician should be listening to right now: a deep frustration that the system doesn’t feel fair anymore. Lee Carter shares thoughtful, timely analysis about why Mamdani won in this opinion piece for FoxNews.com.
Every few election cycles, America rediscovers an old political pastime: name-calling dressed up as moral clarity. This year’s favorite epithet is “socialist.” But when we label something, we often fail to see what’s really resonating. Republicans warned Barack Obama was a socialist. He won twice. In 2016 and 2024, Democrats branded Donald Trump a fascist. He still won. The pattern is clear: moral name-calling doesn’t persuade. It polarizes. It makes us feel righteous but sound out of touch. In this thought-provoking opinion piece for FoxNews.com, Lee Carter suggests that when everything becomes an “-ism,” we stop listening for the “why.”
If you’re in pharma communications and you think you’re in the business of “building trust,” you’re already behind. The rules have changed. And the stakes have never been higher. Lee Carter offers a wake-up call for those in pharma comms… and five key shifts to make to resonate with patients today.
There are moments in American politics when the ground shifts beneath our feet; when something that seemed fringe, even laughable, suddenly becomes the center of gravity. Today, that something is the MAHA movement: “Make America Healthy Again.” According to Lee Carter in this opinion piece for FoxNews.com, dismissing MAHA is not just shortsighted, it’s dangerous.
The Make America Healthy Again (MAHA) Commission has dropped its roadmap, and while the headlines sound like the usual policy fare (“modernize vaccines,” “expand injury research,” “re-evaluate childhood schedules”), what’s really happening is a communications earthquake. Ignore it, and you do so at your own peril.
What’s in a name? Everything, if you consider the Trump administration’s decision to rechristen the Department of Defense to the Department of War. Lee Carter chimes in on the debate in this provocative thought piece.
In our work, we often hear terms like “insights,” “learnings,” and “findings” used interchangeably. But are they really the same? And does it matter which one you use?
The answer is no. And yes.
The controversy around American Eagle’s jeans ad with Sydney Sweeney is not about denim or DNA. It’s a full-blown Rorschach test for our culture war, according to Lee Carter. In her latest piece, Lee explores why people on the left and the right are so outraged. Over jeans.
The “MAHA” (Make America Healthy Again) movement is no longer fringe—it’s mainstream. What started as a handful of so-called “anti-vaxxers” has exploded into a nationwide force that no healthcare communicator can afford to ignore. And it’s fundamentally reshaping how Americans think about health, wellness, and trust in medicine. If you’re in pharma communications, understanding the motivations, fears, and influence of the MAHA movement isn’t just important—it’s essential. Lee Carter shares four key steps for pharma companies to engage more productively with the MAHA movement and the public at large.
In this insightful piece by Lee Carter, the Goldilocks Principle is used to illustrate how companies can navigate today’s volatile cultural and political landscape—not by staying silent or overreacting, but by communicating with clarity, courage, and balance to ensure their message is heard and trusted.
