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Author Archives: Lee Carter
GE: When emotion gets the best of you
Companies are increasingly told they have to respond right away in a crisis. But there’s still a right and a wrong way to do it. GE isn’t quite getting it right.
Starbucks’ sensitivity training, the right move or too much?
Today’s CEOs face a much more volatile and dynamic universe of internal and external stakeholders and are increasingly caught in the middle – forced to choose a side. In this new era, the public and media will increasingly look to CEOs to voice their positions on a widening range of issues.
Why PR Should Focus on Emotion
Facts are important, but to win consumers over, you must appeal to their emotions. That means meeting them where they are and opening the door for more authentic conversations.
Lee Carter Illustrates the Power of Words with Polling Data
Language in polling matters. Saying “welfare” versus “assistance for the poor,” for example, can elicit drastically different reactions even if they mean the same thing. Lee Carter talks with Fox and Friends about how phrasing can significantly impact the results of polls.
Changing the Conversation about the Affordable Care Act
On FOX News’s Strategy Room with Gregg Jarrett, Lee Carter lays it straight: Obamacare is a reality, no longer something to tout as a partisan issue to gain favor with the public.
The Goldilocks Syndrome: How Americans React to Women Leaders
Women leaders don’t have it easy. Be too ambitious and you’re seen as calculated. Too passionate and you’re overly emotional. But when it comes to breaking through, women should use their stories and be true to themselves.