People often want to focus on communicating their intent. These messages feel good. They often don’t work. If you want the right words to drive behavior change, leave your motives behind and make the message about the audience.
Author Archives: Lee Carter
2021’s Language Strategy Trends
Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.
Why you should expect the expected
We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.
How long does a message last?
For over a decade, we have regularly asked a simple question: Which is more important to customers? Financial security or financial freedom?
Three Considerations for Using the Term LatinX
When using the term “LatinX” in your business communications, here are three important considerations to keep in mind.
International Vaccine Passport Language Strategy
As we enter the second autumn of the Covid-19 pandemic, governments continue to seek ways to encourage people to follow protective measures. And while debates rage around the justification – and legality – of government-imposed mandates, the idea of some sort of vaccine passport seems to have caught on in many parts of the world.
Sustainability goals alone don’t tell the whole story
Your sustainability efforts are having a big impact on the planet — but they haven’t made as big of impact on your reputation. Now what?
The Good Words Project
Some of the most satisfying language work I’ve done, however, has been pro-bono on behalf of small, local nonprofits working to support worthy causes. In my time here, our team’s Good Words initiative has embarked on projects that include.…