Donald Trump has now been back in the Oval Office for a year. Polls and headlines are declaring that Trump is unpopular. In this provocative piece for Foxnews.com, Lee Carter suggests that it may be worth asking an uncomfortable question: What if the polls aren’t telling us Trump is failing, but that he’s delivering… and the country is splitting in response?
Language moments can come from anywhere. Lee Carter identifies the most consequential words and language that reshaped American politics in 2025, in this insightful piece for Foxnews.com.
Every year, our team of language strategists sits down and identifies the key language moments that actually moved the needle. Lee Hartley Carter reflects on the words, phrases, and strategic messaging choices that changed how people think, vote, and behave in 2025. This is how language changed everything in 2025–and what it means for you.
Democrats had some big wins nationwide this past Election Day. While Democrats understood what resonated with voters this year, Republicans are facing challenges similar to what cost Democrats so dearly in the recent past. Lee Carter says it all centered around one big issue–and one resounding message: AFFORDABLITY.
Mamdani didn’t win because New York suddenly fell in love with socialism. He won because he captured something every politician should be listening to right now: a deep frustration that the system doesn’t feel fair anymore. Lee Carter shares thoughtful, timely analysis about why Mamdani won in this opinion piece for FoxNews.com.
Every few election cycles, America rediscovers an old political pastime: name-calling dressed up as moral clarity. This year’s favorite epithet is “socialist.” But when we label something, we often fail to see what’s really resonating. Republicans warned Barack Obama was a socialist. He won twice. In 2016 and 2024, Democrats branded Donald Trump a fascist. He still won. The pattern is clear: moral name-calling doesn’t persuade. It polarizes. It makes us feel righteous but sound out of touch. In this thought-provoking opinion piece for FoxNews.com, Lee Carter suggests that when everything becomes an “-ism,” we stop listening for the “why.”
If you’re in pharma communications and you think you’re in the business of “building trust,” you’re already behind. The rules have changed. And the stakes have never been higher. Lee Carter offers a wake-up call for those in pharma comms… and five key shifts to make to resonate with patients today.
There are moments in American politics when the ground shifts beneath our feet; when something that seemed fringe, even laughable, suddenly becomes the center of gravity. Today, that something is the MAHA movement: “Make America Healthy Again.” According to Lee Carter in this opinion piece for FoxNews.com, dismissing MAHA is not just shortsighted, it’s dangerous.
The Make America Healthy Again (MAHA) Commission has dropped its roadmap, and while the headlines sound like the usual policy fare (“modernize vaccines,” “expand injury research,” “re-evaluate childhood schedules”), what’s really happening is a communications earthquake. Ignore it, and you do so at your own peril.
What’s in a name? Everything, if you consider the Trump administration’s decision to rechristen the Department of Defense to the Department of War. Lee Carter chimes in on the debate in this provocative thought piece.
