Author Archives: Lee Carter

About Lee Carter

President maslansky + partners

Introducing HearSay, Our New Podcast

March 30, 2021

In this inaugural episode, CEO Michael Maslansky, President Lee Carter and Partner Keith Yazmir discuss how we need to communicate in a Post COVID world. They bring their experience with words, communication, and behavioral science to the table. They debate how the world has changed but agree on one thing: words have never mattered more. They offer a few essential tips on how to resonate now keeping in mind that it’s Not What You Say, It’s What They Hear.

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The pulse of the Covid Conversation: What’s being communicated now?

May 16, 2020

We’ve built a database of more than 600 statements and communications to help our clients successfully engage with their customers, employees, and investors during this time.

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GE: When emotion gets the best of you

August 22, 2019

Companies are increasingly told they have to respond right away in a crisis. But there’s still a right and a wrong way to do it. GE isn’t quite getting it right.

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Starbucks’ sensitivity training, the right move or too much?

May 28, 2018

Today’s CEOs face a much more volatile and dynamic universe of internal and external stakeholders and are increasingly caught in the middle – forced to choose a side. In this new era, the public and media will increasingly look to CEOs to voice their positions on a widening range of issues.

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Why PR Should Focus on Emotion

November 3, 2017

Facts are important, but to win consumers over, you must appeal to their emotions. That means meeting them where they are and opening the door for more authentic conversations.

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Lee Carter Illustrates the Power of Words with Polling Data

November 9, 2015

Language in polling matters. Saying “welfare” versus “assistance for the poor,” for example, can elicit drastically different reactions even if they mean the same thing. Lee Carter talks with Fox and Friends about how phrasing can significantly impact the results of polls.

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Changing the Conversation about the Affordable Care Act

February 27, 2015

On FOX News’s Strategy Room with Gregg Jarrett, Lee Carter lays it straight: Obamacare is a reality, no longer something to tout as a partisan issue to gain favor with the public.

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The Goldilocks Syndrome: How Americans React to Women Leaders

July 21, 2014

Women leaders don’t have it easy. Be too ambitious and you’re seen as calculated. Too passionate and you’re overly emotional. But when it comes to breaking through, women should use their stories and be true to themselves.

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Author Archives: Lee Carter

About Lee Carter

Introducing HearSay, Our New Podcast

The pulse of the Covid Conversation: What’s being communicated now?

GE: When emotion gets the best of you

Starbucks’ sensitivity training, the right move or too much?

Why PR Should Focus on Emotion

Lee Carter Illustrates the Power of Words with Polling Data

Changing the Conversation about the Affordable Care Act

The Goldilocks Syndrome: How Americans React to Women Leaders

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