Author Archives: Lee Carter

About Lee Carter

President maslansky + partners

Words with New Meaning in a Post-Pandemic World

April 13, 2021

What do the phrases white glove, high-touch, and clean have in common? They’ve changed meaning and use for safety precautions and standards in a global pandemic. But the language shifts we’ve seen go beyond safety: birthday parties, happy hour, weekend getaways, middle seats on airplanes, virtual banking. This week, Michael and Lee welcome colleagues Catherine Farr and Will Howard to talk about words that changed meaning over the past year. And the lifecycle of the pandemic lexicon.

Continue reading →

Communicating the COVID-19 Vaccine: Common Ground + Cognitive Biases

April 6, 2021

Is it possible to persuade folks to take the COVID-19 vaccine? In this week’s edition of HearSay, Michael and Lee talk to colleague and pharma expert Sarah Hendry about the unique challenges in getting people vaccinated. They touch on cognitive biases at play, past healthcare experience that may impact today’s hesitancy, missed opportunities at some key moments, and whether its even possible to find common ground with anti-vaxxers.

Continue reading →

Introducing HearSay, Our New Podcast

March 30, 2021

In this inaugural episode, CEO Michael Maslansky, President Lee Carter and Partner Keith Yazmir discuss how we need to communicate in a Post COVID world. They bring their experience with words, communication, and behavioral science to the table. They debate how the world has changed but agree on one thing: words have never mattered more. They offer a few essential tips on how to resonate now keeping in mind that it’s Not What You Say, It’s What They Hear.

Continue reading →