Facts are important, but to win consumers over, you must appeal to their emotions. That means meeting them where they are and opening the door for more authentic conversations.
Why PR Should Focus on Emotion
November 3, 2017
Author Archives: Lee Carter
Lee Carter Illustrates the Power of Words with Polling Data
November 9, 2015
Language in polling matters. Saying “welfare” versus “assistance for the poor,” for example, can elicit drastically different reactions even if they mean the same thing. Lee Carter talks with Fox and Friends about how phrasing can significantly impact the results of polls.
Changing the Conversation about the Affordable Care Act
February 27, 2015
On FOX News’s Strategy Room with Gregg Jarrett, Lee Carter lays it straight: Obamacare is a reality, no longer something to tout as a partisan issue to gain favor with the public.
The Goldilocks Syndrome: How Americans React to Women Leaders
July 21, 2014
Women leaders don’t have it easy. Be too ambitious and you’re seen as calculated. Too passionate and you’re overly emotional. But when it comes to breaking through, women should use their stories and be true to themselves.