Author Archives: Randy Kershner

Our New President Reflects and Looks Forward

September 15, 2026

Keith Yazmir, a founding partner of maslansky + partners, is stepping into the role of president. It’s a natural evolution for someone who has helped shape the firm’s work, culture, and industry relationships for two decades. To mark this new chapter, we sat down with him for a chat about what first brought him here, what keeps him energized, and why the firm’s founding principle – “It’s not what you say, it’s what they hear” – matters today more than ever.

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Democrats are still lost

July 31, 2025

The path forward for the Democratic Party has been debated on the left and the right since last Election Day. In her latest piece for FoxNews.com, Lee Carter says that path is now clear—if the party is willing to learn from its own, and from its greatest rival.

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Why Elon Musk’s America Party is failing at effective political messaging.

July 15, 2025

Can a third political party in America ever work? Elon Musk thinks so. But according to Michael Maslansky (who worked for one of the most successful third parties ever: remember Ross Perot?), building a third party is one of the hardest jobs in politics… and making it work starts with the right language. In this piece for FoxNews.com, Michael shares how Musk’s idea for an “America Party” is a case study in how NOT to build trust through language.

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Pharma’s Reputation is on the Line—MAHA Moms are the Wake-Up Call

July 2, 2025

The “MAHA” (Make America Healthy Again) movement is no longer fringe—it’s mainstream. What started as a handful of so-called “anti-vaxxers” has exploded into a nationwide force that no healthcare communicator can afford to ignore. And it’s fundamentally reshaping how Americans think about health, wellness, and trust in medicine. If you’re in pharma communications, understanding the motivations, fears, and influence of the MAHA movement isn’t just important—it’s essential. Lee Carter shares four key steps for pharma companies to engage more productively with the MAHA movement and the public at large.

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Why every word counts

July 1, 2025

In her latest piece for FoxNews.com, Lee Carter reflects on how in moments of crisis—like the recent strikes on Iran nuclear sites—language is not just a reflection of reality, but a force that shapes it. The words we choose, the narratives we construct, and the labels we apply, determine not just how we understand the present, but how we imagine the future.

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The solution to our political divide is within each of us

June 23, 2025

In this thoughtful op-ed piece for FoxNews.com, Lee Carter reflects on what it might take to truly connect with those on the other side—and how to begin to bridge the deep divide that exists in America today. Instead of assuming the worst about each other, what might happen if we stop looking for enemies and start looking for common ground?

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