Author Archives: Randy Kershner

Lee Carter on CNN with Jake Tapper

June 4, 2025

Lee Carter joined CNN’s Jake Tapper for a colorful panel discussion on topics ranging from Trump’s “big beautiful bill” and Democrats’ failure to come up with a better solution… to the new Trump “TACO” acronym and more. Some fun and always-insightful analysis from Lee!

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Talking Tariffs: How Companies Can Communicate Effectively in a No-Win Situation 

June 3, 2025

As the Trump administration fights over the future of its tariffs in the courts, companies are anxiously considering how to deal with this massive shift in U.S. trade policy. Tariffs have already increased costs for many businesses, and they threaten the ability of some companies to survive. Many companies are asking: what’s the right language and framing to talk about tariffs in a way that protects our business without antagonizing Washington? Michael Maslansky offers some sound advice for how to respond while mitigating the risk.

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Navigating Pharma Pricing: A Constructive Response to Executive Orders

May 12, 2025

President Trump’s executive order on pharmaceutical pricing is a wake-up call. For pharma companies, the question is not whether or not to react—but how. And how pharma companies react will have a big impact on where this debate ends. Reframe the narrative right and they have a unique opportunity to shift the conversation and become champions of both innovation and accessibility. Here’s thoughtful guidance for a constructive response.

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Communicating in the Age of Rage

April 25, 2025

It’s a chaotic time in America. Trust is shattered. People are angry. From DEI and tariffs, to rising prices, excessive profits, and broken promises, people on the left and the right believe our system is broken—and that dramatic change needs to happen. And business is getting the brunt of it. Companies need to respond to shift the conversation in their favor. In this eye-opening piece, Lee Carter shares how it’s time for a new way forward, with actionable insights to help you thrive in this new environment.

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Companies are Afraid to Talk About Climate Action. They Shouldn’t Be.

April 16, 2025

Sustainability leaders at some of the world’s largest companies are scared. They feel there’s no safe way to communicate about climate and environmental issues in today’s supercharged political environment. Michael Maslansky argues otherwise in this provocative piece. Instead of avoiding the issue, retreating from past positions, or scaling back communications, he believes there’s a real opportunity right now for companies to be environmentally responsible—if they get their message right.

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