Author Archives: Randy Kershner

From Biden’s ‘garbage’ to Trump’s ‘losers.’

October 31, 2024

In this piece for Fox News, m+p President Lee Carter explores how political rhetoric is more charged than ever, with some getting a pass while others face backlash. She looks at how language carries significant weight, and how we interpret that language fundamentally shapes our perceptions of candidates. One thing is certain: authenticity is essential to trust.

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Bridging the Patient-Doctor Language Gap

October 8, 2024

m+p Vice President Madeleine Neider emphasizes the importance of effective communication in healthcare. Highlighting the need for patients to use language that resonates with both them and their doctors to ensure clear and efficient dialogue, she introduces our new Sync methodology, the latest in patient dialogue research, to ensure what a patient says is what their doctor hears.

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The Language Moments of the DNC — and Why They Matter

August 26, 2024

There were a lot of takeaways from the DNC. We were listening for the key Language Moments—unique phrases, interesting words, and strategic messaging that stood out, defined the convention and the candidates, and just might end up shaping election outcomes. These are the Top Language Moments of the DNC.

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Language Moments of 2023

August 13, 2024

Language moments shape the year – those unique phrases and words, enduring quotes, and topics of conversation that suddenly seem to appear everywhere. They capture our imagination and change the way we think or talk about a person, issue, or event – and maybe even define how we remember them.

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