In this Language Lesson, m+p CEO Michael Maslansky focuses on four key principles to help you build trust among your audiences.
Language Lessons: The Four Principles of Communicating
March 26, 2024
Author Archives: Randy Kershner
The Real Cost of Corporate Speak
March 14, 2024
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
How AT&T Got It Wrong
March 4, 2024
Check out VP Maria Boos’s quick, sharp review of AT&T’s crisis response messaging after the service outage: what they did right, and where they went wrong by not focusing on four classic crisis communications principles.
Language Lessons: Framing Your Message
February 23, 2024
Check out our latest m+p Language Lesson, a short video with smart insights about communicating more effectively.
Framing an Organization’s Mission with Theirworld
February 21, 2024
Lee Carter, Ben Feller, Will Howard, and podcast guest Justin van Fleet from Theirworld talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.
The critical role of framing in this presidential election
February 20, 2024
As language strategists, we know that framing matters. The way you talk about something has the power to shape how people perceive it. And right now, only one candidate is framing the election in terms that matter most to voters – and it’s working.
3 Ways to Create Distinction for Your Company
February 20, 2024
Sometimes the only difference between you and your competition is language. But how do you create the unique language that’ll change the game for you and help you win in the marketplace?
The Taylor Swift Effect
February 20, 2024
Lee Carter has captured the mood of the country as it relates to Taylor & Travis in a compelling new piece, “The Taylor Swift Effect.” Read how America’s newest high-profile romance just might be reflecting the worst of American politics.
Succeed with Responsible Business
February 15, 2024
You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.
The LVIII Superbowl Ads
February 14, 2024
Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They debate which ads truly stood out, not just in terms of popularity but in their messaging impact.