Selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.
In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today’s dynamic market landscape.
At m+p, we view message testing as both a science and an art. Read more about our unique approach—and how it results in the most optimized, effective messages for our clients.
Companies with the best customer experience know that clear and transparent communications not only increase customer satisfaction, they also meet the true spirit of disclosure and regulatory requirements. Check out this insightful piece from Senior Vice President Maria Boos on how to make your customer communications more plainspoken and human.
Partner Ben Feller joins Town Hall Agency in their latest webinar to discuss how language and the words we choose to articulate our messages can help repair and build trust with our audiences.
The pharmaceutical industry has had its ups and downs over the past few years, with moments of great success and moments of real challenge. Based on years of experience, we’re sharing some of the key steps pharma companies can take to shift perceptions and begin to rebuild trust.
In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry’s enduring reputation struggles and propose strategies for reshaping the industry’s narrative.
Check out this insightful piece from Senior Vice President for more on how maslansky + partner’s “4 Ps” can transform everyday communications into the secret weapon of customer service, with some fantastic before-and-after examples of how to do customer comms right.
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead.
In this Language Lesson, m+p CEO Michael Maslansky focuses on four key principles to help you build trust among your audiences.
