How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.
Fear, Trust, and AI
August 17, 2023
Author Archives: Randy Kershner
Authenticity is in the Eye of the Beholder
July 31, 2023
In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.
ESG is dead, long live… ESG?
July 24, 2023
The battle over ESG is in full view and is the center of the latest culture war, with many companies caught in the middle. But does the public really oppose the substance of ESG? Or is this just a case of mistaken identity? And can companies find a way forward without risking the wrath of the newly emboldened right?
Resources for celebrating Juneteenth
June 16, 2023
In recognition of Juneteenth, we’ve pulled together a few things you can do to mark the occasion, to learn more, and to reflect.
Want to win? Speak their language
June 15, 2023
Partner Ben Feller shares why being “inside baseball” helped him appreciate why understanding audiences matters so much for those navigating D.C. communications.
An Intellectually Honest Approach to Insights with Ori Ben Yishai
June 14, 2023
In this episode of HearSay, guest Ori Ben Yishai, a partner at Viewpoint Ventures, talks about the intellectually honest approach to insights and how to use what you learn to build language strategy that drives results.
Lazy, Legal, and the Default Language: Flipping the Mindset on Customer Communications
June 14, 2023
In this episode of HearSay, Senior Vice President Maria Boos shares her insights on the impact of customer communications, why so many companies struggle to get them right, and how to make them work for you, not against you.
Crisis Fatigue and Climate Change: Is it Time to change the Language?
June 14, 2023
In this latest episode of HearSay, Will Howard and Director of Ad Net Zero John Osborn share their insights on the message fatigue surrounding climate change, creating credibility, and choosing the right words to drive change. Whether you discuss climate change in your personal life or about sustainability topics in your company, there’s something in it for you.
Communicating Through Common Ground with Bob Rowe, CEO of Northwestern Energy
June 13, 2023
In this episode, guest Bob Rowe from Northwestern Energy shares his approach to creating common ground with your audience—so you can build trust, improve relationships, and reinforce reputation.
The Language of Social Good
June 12, 2023
It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.