As language strategists, we know that framing matters. The way you talk about something has the power to shape how people perceive it. And right now, only one candidate is framing the election in terms that matter most to voters – and it’s working.
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
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Top Language Moments of 2022
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that it has hired Jaime Hodges, PhD as its Senior Vice President and Head of Quantitative Research.
Companies are increasingly told they have to respond right away in a crisis. But there’s still a right and a wrong way to do it. GE isn’t quite getting it right.
Today, in a marketing culture driven by short-form, shareable content – not to mention short attention spans – it all comes down to using the right words.
Today’s CEOs face a much more volatile and dynamic universe of internal and external stakeholders and are increasingly caught in the middle – forced to choose a side. In this new era, the public and media will increasingly look to CEOs to voice their positions on a widening range of issues.
It seems that apologies are in the headlines every day. For any company, apologizing is one of the hardest things to communicate – there is no instance where the words you use are more important than when your company has (or is perceived to have) something to apologize for. Because how a company crafts an apology can make or break their reputation.