Author Archives: maslansky + partners

2021’s Language Strategy Trends

December 22, 2021

Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.

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Language Moments of 2021

December 13, 2021

There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.

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Why you should expect the expected

December 7, 2021

We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.

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Sustainability as a journey

August 9, 2021

Through our research, we’ve identified a few key areas to focus on when assessing your sustainability story. Here are several ways you can ensure you’re lining up your company’s ongoing actions with your company’s actions for the future

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Your sustainability story, sans buzzwords

July 9, 2021

When done right, an effective sustainability story can strengthen your business by uniting employees, customers, and shareholders around a common goal. To craft a sustainability story that resonates with employees and consumers, it’s critical to translate your sustainability story into simpler language. Here’s how you can start.

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