There were a lot of takeaways from the DNC. We were listening for the key Language Moments—unique phrases, interesting words, and strategic messaging that stood out, defined the convention and the candidates, and just might end up shaping election outcomes. These are the Top Language Moments of the DNC.
Democrats had a big challenge for this year’s DNC: reintroduce Kamala Harris to the American public and redefine the party’s vision for the future. It was an opportunity to reframe and reshape their entire campaign narrative. We analyzed their strategic shifts in language and messaging—and how it transformed the voice of their campaign.
Language moments shape the year – those unique phrases and words, enduring quotes, and topics of conversation that suddenly seem to appear everywhere. They capture our imagination and change the way we think or talk about a person, issue, or event – and maybe even define how we remember them.
In economics and politics, using the right words is important. Financial Times spotlighted Michael Maslansky and our research on ESG investing, in this insightful piece about the power of words.
Language. It’s how the world is run — and how business is done. No matter who you are, where you are, or what business you’re in, words matter.
In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today’s dynamic market landscape.
At m+p, we view message testing as both a science and an art. Read more about our unique approach—and how it results in the most optimized, effective messages for our clients.
Companies with the best customer experience know that clear and transparent communications not only increase customer satisfaction, they also meet the true spirit of disclosure and regulatory requirements. Check out this insightful piece from Senior Vice President Maria Boos on how to make your customer communications more plainspoken and human.
The Page Views bi-weekly newsletter shared CEO Michael Maslansky’s insights and research on how reframing the conversation around responsible business rather than ESG may help solve the problem stakeholders are currently facing.
Partner Ben Feller joins Town Hall Agency in their latest webinar to discuss how language and the words we choose to articulate our messages can help repair and build trust with our audiences.
