Slide 1

Work We've

Done

Drive enrollment in crowded space: Speaking the language of customers to make a product stand out.

Slide 2

Work We've

Done

From better coverage for affluent customers > To we look for ways to say yes

Slide 3

Work We've

Done

Stand out in the driverless car revolution: From safer driver > To The world's most experienced driver

Hershey Simple Ingredients

Connecting an iconic brand with contemporary tastes for healthier choices

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Starbucks Via Instant

Launching a new product that nobody wanted

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Windows 7

Rebuilding confidence after an epic failure

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Zoetis Animal Health Spin-Off

Launching Zoetis, Pfizer’s $4.3B spin-off

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