
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
Our take on the most, and least,
effective communication
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.
To practice active empathy start by asking yourself, why does your audience do what they do? Why do they believe what they believe? You’re going to create messaging that’s very different than if you start just by asking, what do I want to say?