The one who frames the debate, wins the debate. And, right now there is only one candidate who is framing the debate in terms that matter most to voters.
Frame the Debate, Win the Debate
September 26, 2023
Tag Archives: communications
Unveiling Unwelcome News
September 21, 2023
Check out this piece by Senior Vice President Maria Boos on tips on how to master the art of announcing unwelcome news.
Communicating about AI: What’s the benefit?
August 29, 2023
With so much fear around AI and how it will be used, it’s easy for people to assume the worst. If you’re a company building AI into your products or services, it’s crucial to focus on what the benefit is to your customers to overcome fear and build trust.
Two Words You Should Never Use In Your Customer Communications
April 11, 2023
There are two words you should never use in your customer communications. Avoid them, and you can increase loyalty and retention. Use them… and you might lose a customer for life.
The Great Framing Debates of 2022
December 29, 2022
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
Top Language Moments of 2022
December 21, 2022
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
Ben Feller, Acclaimed Storytelling Strategist and Former AP Chief White House Correspondent, Joins Maslansky + Partners In Top Leadership Role
May 26, 2022
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.