Tag Archives: effective communications

How to Sell a Value-Backed Mission

June 12, 2023

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.

Continue reading

The 3 Themes of the Midterm Elections

November 16, 2022

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.

Continue reading

You Need a Personal Messaging Strategy

November 16, 2022

President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.

Continue reading