In this Language Lesson, m+p CEO Michael Maslansky focuses on four key principles to help you build trust among your audiences.
Language Lessons: The Four Principles of Communicating
March 26, 2024
Tag Archives: framing
Language Lessons: ESG and Implementing Company Initiatives
February 23, 2024
In this Language Lesson, m+p CEO Michael Maslansky shares six quick tips on how to communicate your ESG, or responsible business initiatives, without running into a landmine with your language.
Language Lessons: Framing Your Message
February 23, 2024
Check out our latest m+p Language Lesson, a short video with smart insights about communicating more effectively.
The critical role of framing in this presidential election
February 20, 2024
As language strategists, we know that framing matters. The way you talk about something has the power to shape how people perceive it. And right now, only one candidate is framing the election in terms that matter most to voters – and it’s working.
The Taylor Swift Effect
February 20, 2024
Lee Carter has captured the mood of the country as it relates to Taylor & Travis in a compelling new piece, “The Taylor Swift Effect.” Read how America’s newest high-profile romance just might be reflecting the worst of American politics.
The language of ESG is killing ESG
November 14, 2023
The biggest problem with ESG is how it’s framed. By changing the language of ESG, companies can move forward with confidence – and with the support of many of even the most skeptical Americans.
The Great Framing Debates of 2022
December 29, 2022
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
maslansky + partners Hires Jaime Hodges, PhD as Senior Vice President, Head of Quantitative Research
February 10, 2022
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that it has hired Jaime Hodges, PhD as its Senior Vice President and Head of Quantitative Research.
3 Key Aspects of Developing and Testing Your Message
February 9, 2022
Whether you’re looking to improve reputation, navigate a crisis, or differentiate a product, keep in mind these tenets in your message development.