Tag Archives: insights

The Language of Our Year – and Our Lives

December 1, 2023

It’s our pleasure to share, once again, a video that captures the best Language Moments. From Barbie to celebrity babies, from woke wars to workplace trends, these are moments from 2023 that shape the way we view companies, politics, the world – and each other.

Continue reading

Walking the Walk on Responsible Business with Daggerwing

November 30, 2023

Daggerwing Group joins Maslansky + Partners on this special episode of HearSay. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message.

Continue reading

Crafting a Persuasive Message

November 6, 2023

Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.

Continue reading

Lee Carter at The Stern Family Forum

November 2, 2023

During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.

Continue reading

Communicating about AI: What’s the benefit?

August 29, 2023

With so much fear around AI and how it will be used, it’s easy for people to assume the worst. If you’re a company building AI into your products or services, it’s crucial to focus on what the benefit is to your customers to overcome fear and build trust.  

Continue reading