When you bridge the divide between marketing and transactional communications, the opportunities multiply. Good customer communications not only allow you to consistently deliver on your brand promise, they can also deepen customer relationships and reduce service costs. Done right, there are no more “necessary evils.” All communications can help build your brand and drive business results.
Tag Archives: insights
AI Goes to Capitol Hill
There’s so much movement, so much talk, and so much concern around the rapid surge of Artificial Intelligence (AI) into every area of our lives. There’s rarely a day when we don’t hear some new report about the groundbreaking impact – and potential danger – of this technology.
Investors still need reassurance post SVB
Investors need reassurance now as they steer the road ahead post the Silicon Valley Bank collapse.
Two Words You Should Never Use In Your Customer Communications
There are two words you should never use in your customer communications. Avoid them, and you can increase loyalty and retention. Use them… and you might lose a customer for life.
Listening to your audience with active empathy
To practice active empathy start by asking yourself, why does your audience do what they do? Why do they believe what they believe? You’re going to create messaging that’s very different than if you start just by asking, what do I want to say?
How language strategy drives behavior change
People often want to focus on communicating their intent. These messages feel good. They often don’t work. If you want the right words to drive behavior change, leave your motives behind and make the message about the audience.