The one who frames the debate, wins the debate. And, right now there is only one candidate who is framing the debate in terms that matter most to voters.
Frame the Debate, Win the Debate
September 26, 2023
Tag Archives: insights
Unveiling Unwelcome News
September 21, 2023
Check out this piece by Senior Vice President Maria Boos on tips on how to master the art of announcing unwelcome news.
HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
September 7, 2023
In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry.
Communicating about AI: What’s the benefit?
August 29, 2023
With so much fear around AI and how it will be used, it’s easy for people to assume the worst. If you’re a company building AI into your products or services, it’s crucial to focus on what the benefit is to your customers to overcome fear and build trust.
ESG is dead, long live… ESG?
July 24, 2023
The battle over ESG is in full view and is the center of the latest culture war, with many companies caught in the middle. But does the public really oppose the substance of ESG? Or is this just a case of mistaken identity? And can companies find a way forward without risking the wrath of the newly emboldened right?
Resources for celebrating Juneteenth
June 16, 2023
In recognition of Juneteenth, we’ve pulled together a few things you can do to mark the occasion, to learn more, and to reflect.
Want to win? Speak their language
June 15, 2023
Partner Ben Feller shares why being “inside baseball” helped him appreciate why understanding audiences matters so much for those navigating D.C. communications.
The Smartest, Stupidest, + Savviest Messages of 2022
June 12, 2023
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
Bridging the Great Divide
June 8, 2023
When you bridge the divide between marketing and transactional communications, the opportunities multiply. Good customer communications not only allow you to consistently deliver on your brand promise, they can also deepen customer relationships and reduce service costs. Done right, there are no more “necessary evils.” All communications can help build your brand and drive business results.
AI Goes to Capitol Hill
May 17, 2023
There’s so much movement, so much talk, and so much concern around the rapid surge of Artificial Intelligence (AI) into every area of our lives. There’s rarely a day when we don’t hear some new report about the groundbreaking impact – and potential danger – of this technology.