Tag Archives: language strategy

Threading the needle on DEI: What companies can do now

March 13, 2025
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With companies grappling to find a balance between adhering to their DEI commitments and navigating external pressures from political entities and advocacy groups, Michael and Lee dive deep into how companies can effectively communicate and implement these changes. Tune in to this week’s episode to hear firsthand of how businesses can continue to champion DEI amidst a rapidly shifting landscape. 

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Five Corporate Communication Strategies that Won’t Work in 2025

March 3, 2025
blue box with white text saying, Five Corporate Communication Strategies that won't Work in 2025

Change and disruption are the name of the game, whether it’s coming from the new administration or from forces on the other side rallying against big business and capitalism. In this thought piece by President and Partner Lee Carter, she outlines five approaches that are no longer effective and offers guidance on how to communicate successfully in this evolving environment.

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From Populism to Purpose: Redefining your business narratives

February 6, 2025

Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen here!

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From Buzzwords to Meaning

December 10, 2024
from buzzwords to meaning

In this episode of HearSay, Lee Carter, Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it’s important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success. 

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