Whether you’re looking to improve reputation, navigate a crisis, or differentiate a product, keep in mind these tenets in your message development.
3 Key Aspects of Developing and Testing Your Message
February 9, 2022
Tag Archives: language strategy
2021’s Language Strategy Trends
December 22, 2021
Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.
Why you should expect the expected
December 7, 2021
We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.
Three Considerations for Using the Term LatinX
October 5, 2021
When using the term “LatinX” in your business communications, here are three important considerations to keep in mind.
International Vaccine Passport Language Strategy
September 27, 2021
As we enter the second autumn of the Covid-19 pandemic, governments continue to seek ways to encourage people to follow protective measures. And while debates rage around the justification – and legality – of government-imposed mandates, the idea of some sort of vaccine passport seems to have caught on in many parts of the world.
Your sustainability story, sans buzzwords
July 9, 2021
When done right, an effective sustainability story can strengthen your business by uniting employees, customers, and shareholders around a common goal. To craft a sustainability story that resonates with employees and consumers, it’s critical to translate your sustainability story into simpler language. Here’s how you can start.