Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
To practice active empathy start by asking yourself, why does your audience do what they do? Why do they believe what they believe? You’re going to create messaging that’s very different than if you start just by asking, what do I want to say?
Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.
People often want to focus on communicating their intent. These messages feel good. They often don’t work. If you want the right words to drive behavior change, leave your motives behind and make the message about the audience.
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that it has hired Jaime Hodges, PhD as its Senior Vice President and Head of Quantitative Research.
Whether you’re looking to improve reputation, navigate a crisis, or differentiate a product, keep in mind these tenets in your message development.
Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.
