Tag Archives: language trends

Our Top Language Moments of 2025

December 16, 2025

Language shapes what we notice, remember, and act on. The words and phrases that break through—from the funny to the “cringey” to the profound—become true Language Moments. They jump out, capture our imagination, and change the way we talk and think about people, issues, and events.

In 2025, they spanned politics, business, tech, and culture. From the “Golden Age of America” and “MAHA” to “AI slop,” “job hugging,” and who can forget “Labubu”… our annual video compilation highlights the language moments that defined the year. It’s fast-paced, punchy, and packed with the year’s most memorable phrases!

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2021’s Language Strategy Trends

December 22, 2021

Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.

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