Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
Tag Archives: message testing
Top Language Moments of 2022: A Look Back at the Year’s Most Influential Messages
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
Lessons for Business from Political Language Strategy
There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
So what is Language Strategy? It’s Not What You Say, It’s What They Hear.
Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.
Ben Feller, Acclaimed Storytelling Strategist and Former AP Chief White House Correspondent, Joins Maslansky + Partners In Top Leadership Role
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.
maslansky + partners Hires Jaime Hodges, PhD as Senior Vice President, Head of Quantitative Research
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that it has hired Jaime Hodges, PhD as its Senior Vice President and Head of Quantitative Research.
3 Key Aspects of Developing and Testing Your Message
Whether you’re looking to improve reputation, navigate a crisis, or differentiate a product, keep in mind these tenets in your message development.