Michael Maslansky talks about the state of public trust, the art and science of Language Strategy, and some surprisingly common communication mistakes.
Digital twins and AI personas are everywhere. Maybe you’ve built a “typical” synthetic persona that sounds uncannily real when you ask it a question. But are the responses accurate? Michael Maslansky says probably not, based on our research. When it comes to testing your message, synthetic audiences are probably giving you false confidence. Find out why in this insightful piece.
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that it has hired Jaime Hodges, PhD as its Senior Vice President and Head of Quantitative Research.
Whether you’re looking to improve reputation, navigate a crisis, or differentiate a product, keep in mind these tenets in your message development.
