The Make America Healthy Again (MAHA) Commission has dropped its roadmap, and while the headlines sound like the usual policy fare (“modernize vaccines,” “expand injury research,” “re-evaluate childhood schedules”), what’s really happening is a communications earthquake. Ignore it, and you do so at your own peril.
In our work, we often hear terms like “insights,” “learnings,” and “findings” used interchangeably. But are they really the same? And does it matter which one you use?
The answer is no. And yes.
If you wanted a case study in why so many Americans believe the system is rigged, you couldn’t script it better than what’s happening in Texas right now, according to Lee Carter in this opinion piece for FoxNews.com.
The controversy around American Eagle’s jeans ad with Sydney Sweeney is not about denim or DNA. It’s a full-blown Rorschach test for our culture war, according to Lee Carter. In her latest piece, Lee explores why people on the left and the right are so outraged. Over jeans.
The path forward for the Democratic Party has been debated on the left and the right since last Election Day. In her latest piece for FoxNews.com, Lee Carter says that path is now clear—if the party is willing to learn from its own, and from its greatest rival.
In this episode of Hearsay, CEO of OPRG, Chris Foster, joins Michael Maslansky and Lee Carter to share highlights from important new maslansky + partners research that looks at the state of the world and how people think about business today.
Is there room for a third political party in America? A lot of people are asking that question since Elon Musk announced his idea for the America Party. Michael Maslansky shared his views recently on Fox News.
Can a third political party in America ever work? Elon Musk thinks so. But according to Michael Maslansky (who worked for one of the most successful third parties ever: remember Ross Perot?), building a third party is one of the hardest jobs in politics… and making it work starts with the right language. In this piece for FoxNews.com, Michael shares how Musk’s idea for an “America Party” is a case study in how NOT to build trust through language.
The “MAHA” (Make America Healthy Again) movement is no longer fringe—it’s mainstream. What started as a handful of so-called “anti-vaxxers” has exploded into a nationwide force that no healthcare communicator can afford to ignore. And it’s fundamentally reshaping how Americans think about health, wellness, and trust in medicine. If you’re in pharma communications, understanding the motivations, fears, and influence of the MAHA movement isn’t just important—it’s essential. Lee Carter shares four key steps for pharma companies to engage more productively with the MAHA movement and the public at large.
In her latest piece for FoxNews.com, Lee Carter reflects on how in moments of crisis—like the recent strikes on Iran nuclear sites—language is not just a reflection of reality, but a force that shapes it. The words we choose, the narratives we construct, and the labels we apply, determine not just how we understand the present, but how we imagine the future.
