Tag Archives: messaging

Crisis Fatigue and Climate Change: Is it Time to change the Language?

June 14, 2023

In this latest episode of HearSay, Will Howard and Director of Ad Net Zero John Osborn share their insights on the message fatigue surrounding climate change, creating credibility, and choosing the right words to drive change. Whether you discuss climate change in your personal life or about sustainability topics in your company, there’s something in it for you.

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The Language of Social Good

June 12, 2023

It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.

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How to Sell a Value-Backed Mission

June 12, 2023

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.

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The 3 Themes of the Midterm Elections

November 16, 2022

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.

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You Need a Personal Messaging Strategy

November 16, 2022

President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.

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