Read the article by Damian Bazadona, who shared some of our findings and insights about winning back Broadway’s audience.
How to win back Broadway in an ease-obsessed world
March 12, 2025
Tag Archives: messaging
Five Corporate Communication Strategies that Won’t Work in 2025
March 3, 2025
Change and disruption are the name of the game, whether it’s coming from the new administration or from forces on the other side rallying against big business and capitalism. In this thought piece by President and Partner Lee Carter, she outlines five approaches that are no longer effective and offers guidance on how to communicate successfully in this evolving environment.
The Tariffs are Coming: Should companies speak up or stay silent?
February 20, 2025
In this episode, Michael Maslansky and Lee Carter tackle a pressing question for businesses and trade groups: Should they publicly speak out on tariffs, or is silence the smarter move?
The new language of connection: Drafting for dating apps
February 14, 2025
In her first piece for maslansky + partners, Vice President Erin Tye gives us tips on how to adjust the language of your dating app profile to make meaningful connections.
The Super Bowl LIX Ads: Playing It Safe or Striking a Chord?
February 10, 2025
Dive into the latest episode of HearSay, where Michael Maslansky, Lee Carter, and Ben Feller serve up a no-holds-barred analysis of the Super Bowl ads—because if there’s one thing we love discussing more than touchdowns, it’s bold messaging!
From Populism to Purpose: Redefining your business narratives
February 6, 2025
Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen here!
Communicating DEI In The New Trump Administration
January 30, 2025
In this piece, CEO Michael Maslansky, outlines the five steps companies can use to frame their DEI efforts in ways that have broad support and allow them to continue to work toward many of the goals they seek to achieve.
Navigating the Uncertainties of a New Administration & an Angry World: A Strategic Playbook for Proactive Engagement
January 22, 2025
Our President and Partner, Lee Carter, introduces the Navigating the Political Environment Playbook – a comprehensive framework designed to help organizations manage and respond to political and regulatory risks.
The Language Moments of 2024
December 22, 2024
In the season finale of HearSay, we discuss the language moments that defined politics, culture, and business in 2024 and what they might mean for 2025.
From Buzzwords to Meaning
December 10, 2024
In this episode of HearSay, Lee Carter, Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it’s important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success.