Tag Archives: messaging

From Populism to Purpose: Redefining your business narratives

February 6, 2025

Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen here!

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From Buzzwords to Meaning

December 10, 2024
from buzzwords to meaning

In this episode of HearSay, Lee Carter, Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it’s important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success. 

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Our Top Language Moments of 2024

December 2, 2024

These are Language Moments that change the way we feel, the way we remember things, and the way we view the world. From “door plugs” to “demure”… from the “blue screen of death” to the “path of totality”… these are our Top Language Moments from 2024. Enjoy! 

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The Art of Persuasion

November 19, 2024

Elections always teach us something, if we’re listening. And this year serves as a masterclass in communication—from both candidates—according to Lee Carter. Read her latest thought piece for ten key lessons from this election cycle to help you communicate more effectively.

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