Tag Archives: messaging

Crafting a Persuasive Message

November 6, 2023

Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.

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Lee Carter at The Stern Family Forum

November 2, 2023

During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.

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Communicating about AI: What’s the benefit?

August 29, 2023

With so much fear around AI and how it will be used, it’s easy for people to assume the worst. If you’re a company building AI into your products or services, it’s crucial to focus on what the benefit is to your customers to overcome fear and build trust.  

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Fear, Trust, and AI

August 17, 2023

How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.

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ESG is dead, long live… ESG?

July 24, 2023

The battle over ESG is in full view and is the center of the latest culture war, with many companies caught in the middle. But does the public really oppose the substance of ESG? Or is this just a case of mistaken identity? And can companies find a way forward without risking the wrath of the newly emboldened right?

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