President Lee Carter, CEO Michael Maslansky, and Partner Keith Yazmir highlight what it means to practice active empathy; the need for understanding your audience, especially if you don’t agree with them; and how successful empathy can drive growth for your company.
Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.
President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, why certain messages resonate (and don’t), and share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.
