Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of right and wrong internal communications within companies, and what you can do today to build more trust for your team.
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
Schools aren’t just institutions of learning. They’re businesses fighting for customers. And that makes it important to know what you’re communicating – and using the right language. Here are 3 tips for communicating effectively about your school and the value it provides.
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.
President Lee Carter and CEO Michael Maslansky are joined by Senior Vice President Katie Cronen to discuss one of the often overlooked elements of reputation management, the effective use of language, message, and narrative.
There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
To practice active empathy start by asking yourself, why does your audience do what they do? Why do they believe what they believe? You’re going to create messaging that’s very different than if you start just by asking, what do I want to say?
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to talk about the value of personalization, why keeping it simple in your messaging gets you further, and what the idea of credibility and plausibility mean in a post-truth era.
