Democrats had a big challenge for this year’s DNC: reintroduce Kamala Harris to the American public and redefine the party’s vision for the future. It was an opportunity to reframe and reshape their entire campaign narrative. We analyzed their strategic shifts in language and messaging—and how it transformed the voice of their campaign.
The Page Views bi-weekly newsletter shared CEO Michael Maslansky’s insights and research on how reframing the conversation around responsible business rather than ESG may help solve the problem stakeholders are currently facing.
Partner Ben Feller joins Town Hall Agency in their latest webinar to discuss how language and the words we choose to articulate our messages can help repair and build trust with our audiences.
In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry’s enduring reputation struggles and propose strategies for reshaping the industry’s narrative.
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead.
As language strategists, we know that framing matters. The way you talk about something has the power to shape how people perceive it. And right now, only one candidate is framing the election in terms that matter most to voters – and it’s working.
Lee Carter has captured the mood of the country as it relates to Taylor & Travis in a compelling new piece, “The Taylor Swift Effect.” Read how America’s newest high-profile romance just might be reflecting the worst of American politics.
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
