In this episode, guest Bob Rowe from Northwestern Energy shares his approach to creating common ground with your audience—so you can build trust, improve relationships, and reinforce reputation.
Join Lee Carter, Katie Cronen, Will Howard, and Rob Ledniczky for a fresh perspective on how the financial industry should be using language to their advantage post the SVB collapse, now and in the coming months.
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.
Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.
Some of the most satisfying language work I’ve done, however, has been pro-bono on behalf of small, local nonprofits working to support worthy causes. In my time here, our team’s Good Words initiative has embarked on projects that include.…
