P&G “The Talk”
Instead of playing defense
Stand out as a leader and drive an important conversation about implicit bias
P&G was ready to launch an ad campaign bridging the divide on racial bias but knew there was a risk that critics could see it as encouraging divisiveness.
Context is king. We found articulating the goal of the campaign was essential to minimizing potential backlash
By reframing “The Talk” as part of a larger dialogue about all forms of bias, we helped P&G preempt criticism and earn credit for taking a stand on the issue.