Slide 1

Work We've

Done

Drive enrollment in crowded space: Speaking the language of customers to make a product stand out.

Slide 2

From better coverage for affluent customers > To we look for ways to say yes

Slide 3

Stand out in the driverless car revolution: From safer driver > To The world's most experienced driver

Keeping AT&T customers in the face of increased competition

Differentiating a rewards card in a crowded space

Helping prospects see your value – by seeing themselves

Generating interest in ActiveBeta exchange-traded fund (ETF)

Position a product in a crowded space: Creating credible distinction for Pure Leaf premium tea

Protecting the brand after a high-profile product failure: From telling to showing