Work We've

Done

Drive enrollment in crowded space: Speaking the language of customers to make a product stand out.

Work We've

Done

From better coverage for affluent customers > To we look for ways to say yes

Work We've

Done

Stand out in the driverless car revolution: From safer driver > To The world's most experienced driver

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AT&T iPhone Exclusivity

Keeping AT&T customers in the face of increased competition

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Bank of America Cash Rewards Card

Differentiating a rewards card in a crowded space

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Chubb Positioning

Helping prospects see your value – by seeing themselves

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Goldman Sachs ETFs

Generating interest in ActiveBeta exchange-traded fund (ETF)

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Pepsico Pure Leaf Tea

Position a product in a crowded space: Creating credible distinction for Pure Leaf premium tea

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Plan B One-Step

Protecting the brand after a high-profile product failure: From telling to showing

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