WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
Let’s Fix the Language of Fatherhood
We’re in the business of language. Sometimes, it gets personal. With Father’s Day just around the corner, our partner Ben Feller reflects on our need as a society for new language to describe fatherhood. Take a moment and reflect on some timely insights for everyday life.
Insights
Talking Tariffs: How Companies Can Communicate Effectively in a No-Win Situation
As the Trump administration fights over the future of its tariffs in the courts, companies are anxiously considering how to deal with this massive shift in U.S. trade policy. Many companies are asking us: what’s the right language and framing to talk about tariffs in a way that protects our business without antagonizing Washington? Michael Maslansky offers some sound advice for how to respond while mitigating the risk.