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LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
HearSay
From Goodness to Fairness: A Wake-Up Call for Corporate America
We all feel it: anger, frustration, the sense that something fundamental is broken. People aren’t just upset today. They believe the system is rigged against them. The rules of engagement have changed. And it’s vital for companies to start rethinking how they engage with consumers. In this new era, every business must view its actions and words not through their own efforts at goodness, but through the lens of fairness.
In this powerful episode of HearSay, Lee and Michael will help you understand the context that we’re living in and why people are so angry, so you can begin to communicate, resonate, and engage more effectively. Critical listening for anyone who’s responsible for shaping messages, building trust, or protecting your brand.
Insights
The Stakes Have Never Been Higher: Why Pharma Must Rethink Reputation—Now
If you’re in pharma communications and you think you’re in the business of “building trust,” you’re already behind. The rules have changed. And the stakes have never been higher. Lee Carter offers a wake-up call for those in pharma comms… and five key shifts to make to resonate with patients today.