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LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
In the News
Lee Carter on why New Yorkers voted for a socialist
Mamdani didn’t win because New York suddenly fell in love with socialism. He won because he captured something every politician should be listening to right now: a deep frustration that the system doesn’t feel fair anymore. Lee Carter shares thoughtful, timely analysis about why Mamdani won in this opinion piece for FoxNews.com.
HearSay
From Goodness to Fairness: A Wake-Up Call for Corporate America
We all feel it: anger, frustration, the sense that something fundamental is broken. People aren’t just upset today. They believe the system is rigged against them. The rules of engagement have changed. And it’s vital for companies to start rethinking how they engage with consumers. In this new era, every business must view its actions and words not through their own efforts at goodness, but through the lens of fairness.
In this powerful episode of HearSay, Lee and Michael will help you understand the context that we’re living in and why people are so angry, so you can begin to communicate, resonate, and engage more effectively. Critical listening for anyone who’s responsible for shaping messages, building trust, or protecting your brand.