WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
In the News
Michael Maslansky in CFO Brew: The one word CFO’s often won’t say
When CFO Brew needed expert insight into why financial leaders avoid certain language during economic uncertainty, they knew exactly who to call: our CEO, Michael Maslansky. Michael was recently quoted in this interesting article about challenging economic conditions and the dreaded “R word.”
Insights
The New Language of “Healthy”
For decades, “healthy” was one of the most powerful words in food. It sat proudly on cereal boxes, snack packs, and frozen meals. But under the Make America Healthy Again (MAHA) movement, “healthy” is suddenly a liability. And the brands who don’t evolve their language are already paying for it in lawsuits, recalls, and reputational damage. m+p Senior Vice President Jason Martuscello shares why Language Strategy matters now more than ever.