VIDEO: THE LANGUAGE
MOMENTS OF THE ELECTION
… a compilation of the language that defined the candidates & shaped the outcome.
Elections
always teach us something
if we’re listening—and this year serves as a masterclass in communication from both candidates. Here are 10 key communication lessons that apply to any business.
IT’S NOT WHAT YOU SAY,
IT’S WHAT THEY HEAR®
That’s why we helped Starbucks switch from instant coffee to coffee, in an instant.
WHAT IS LANGUAGE
STRATEGY®?
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.
IT’S NOT WHAT YOU SAY,
IT’S WHAT THEY HEAR®
That’s why we helped Waymo develop the language for The World’s Most Experienced Driver.
You can have everything else right — a great strategy, the right idea, a strong brand or product, and the facts on your side —
BUT IF YOUR LANGUAGE DOESN’T
CONNECT WITH YOUR AUDIENCE
IT WON’T MATTER
WE MAKE IT
MATTER
Through Language Strategy, we find precisely the right words that can change behavior and move an audience into action.
We’ve worked with a range of companies from multi-national brands to start-ups.
The Language Moments of the Election
… a compilation of the language that defined the candidates & shaped the outcome.
The 2024 U.S. presidential campaign had so many moments, from silly… to serious… to downright shocking. In this video compilation we identify the true language moments – those words and phrases that really shaped the election by how they made people listen, care, and act.
Dynamic Response™
In today’s unrelenting, real-time media environment, companies have minutes to respond when crises or unexpected issues hit. Dynamic Response is a predictive, research-driven messaging platform that helps communicators get the right message out at the right time—with the right impact.